Instagram Captions: Best Practices to Consider

Creating the perfect Instagram captions can be very tough.

You don’t know what type of caption context to choose – should it be serious, funny, inspirational or controversial? The fact is that you need to be successful on Instagram, and having captions doesn’t need to be an afterthought!

To assist you to come up with captions that will match your awesome photos, we have this guide to assist you.

Why Is a Good Caption Important to Your Instagram Marketing?

Writing the right captions for your Instagram posts is crucial to your marketing efforts because the captions make your posts discoverable by many people. When the posts are seen with more people, they will most likely be placed at the top of the Instagram news feed.

When the post gets a ton of likes, comments and it gets shared across the platform, it signals the Instagram algorithm that the content is of high quality and other users might want to see as well.

The captions you write should have effective call-to-action, which is a way to make your followers engage with you.

Writing the Best Instagram Caption

So, how do you come up with the best Instagram caption for your post? A perfect caption is one that adds personality to your posts and inspires the users to take some action.

Insert a Call-to-Action in The Caption

You might think that it is not a big deal inserting call-to-actions into the caption, but the mere act of doing this goes a long way in getting the engagement you need on your posts.

Of course, it doesn’t mean that you include CTAs in each post, but a great CTA is one of the ways to inspire your followers to engage and take your posts to a higher level.

You can implement a CTA by telling your audience to sign up for a newsletter, click a link in a bio or to share an image. Make sure the CTA includes action words, which are words that prompt the audience to do something.

Maintain a Consistent Voice

Apart from the use of the right spelling and grammar, it is vital that you come up with a voice and stick to it. Having a voice is akin to getting a theme and sticking to it. This boils down to consistency – you need to be consistent in whatever you write so that your content is easy to spot.

Make Use of Emojis

You can use emojis for your captions, or use them in the content to add some personality to your content. Use the emoji at the start, middle or at the end of the caption to make it more inviting to the audience.

Use Space and Line Breaks

Have you ever tried scrolling through an Instagram feed and noticed those posts with extra-long captions that don’t have spaces or line breaks? You will end up scrolling through without even giving the caption a second look.

Huge blocks of text make it hard for you to read and skim the content. Fortunately, you can turn the huge block of text into paragraphs that are easy to read. The Small Business Blog talks about how to add spacesbetween the blocks of text so that your content is easy to read. With such content, you are sure to get a few followers checking out your account to see what you are talking about.

The Conclusion

One of the best ways to make your content seen is to use captions that are brief yet engaging. Take time to come up with the captions, and make sure you include call-to-actions to increase engagement levels.