It’s hard to imagine, but there once was a time when all SEO consisted of was a basic and easy-to-follow formula. Getting a website to rank highly really wasn’t that hard. But, these days? It’s not so easy — as many newcomers to internet marketing can attest. And, as the demands of SEO continue to change pretty much all the time, it will only continue to become trickier. Let’s take a look at some of the main reasons why SEO is becoming more difficult to understand and implement, as well as ways to boost your search ranking.
There’s more competition
Let’s start with the obvious reason why SEO is becoming harder to master: increased competition. Hundreds of new web pages are popping up each moment. That includes new websites, new blog posts, new videos, and new social media content. The total number of pages indexed by search engines is simply staggering. Without SEO best practices, many sites are instantly going to be relegated to the back of the search results. And the thousands of sites actively implementing up-to-date SEO techniques? They’re all competing for the top spot, and unfortunately there isn’t room for all.
Content is more important
Gone are the days of stuffing as many keywords as possible into low-quality articles no one actually ends up reading. Search engines have gotten smarter and can determine just how relevant a piece of content is.
So, what is great content? Something useful, relevant, and actionable for your target audience. It must be published on a consistent basis and be original, too, of course. Great content is more likely to be read, shared on social media, and linked to on other blogs, making it look even more impressive in the eyes of Google. It should be noted that while they aren’t everything, keywords do still positively impact your ranking when used naturally. Above all, creating high-quality content takes time and even requires a content marketing plan for highest chances of success.
Producing great content also takes care of another issue that can hamper your search engine ranking: market saturation. With so many options, people are becoming more discerning over the content they consume. They’re less likely to click links and sign up for newsletters or free gifts on a whim. In order to generate leads and sales, you must work harder to give your target audience what they need. High-quality content helps you stand out and become a trust-worthy, in-demand brand.
Backlinks — links from one website to another — have always been an integral aspect of SEO. They essentially prove to search engines that a website is popular and worth visiting. Over the years, the need for backlinks to be of high quality has become crucial. Links to your site from low-quality websites may not necessarily have any impact on your search ranking — and can even be detrimental. Spammy websites stuffed full of links aren’t favoured by Google. Therefore, backlinks must come from well-established, trusted, and authoritative sites to successfully boost your SEO. They must also be constantly monitored to check the links are still working and linking to functioning pages.
That’s perfectly understandable. Taking care of SEO while running your business can seem like an impossible feat — especially if you’re not very web-savvy. At this point, it’s worth hiring the help of an experienced internet marketing company. You’ll get the exceptional results you need and fast — saving you a whole lot of time and effort. It does require initially spending more money, but SEO is essential for increased traffic and sales, and long-term business growth. It’s well worth the investment.