A study around the world shows that less than 25 percent of the people believe that their banks are serving them the way they ought to. They believe that they need to get more from these financial institutions.
Many of the customers that were reviewed said that they had an issue with personalized banking. With more and more young adults heading to the banks to save, they expect you to provide a more personalized experience.
So, what can you do to take the business to the next level – humanize the bank experience? Try to have a place that the users can feel at home, and allow them to voice their opinions regarding your services.
Why Should You Use Instagram Stories?
Instagram Stories allow you to post content that can disappear after 24 hours. This means that you can become real using Instagram Stories. These stories are one of the ways to keep your users hooked the whole day and night, and get user-generated content that has been elusive for so long.
The need for these Stories is suitable because most customers love to watch what is happening behind the scenes, and they like watching the content in the form of series. The good thing is that you don’t have to create stories on a daily basis – you can do this weekly or monthly.
Today we look at the golden rules of using Instagram Stories for your bank.
Show Your Human Side
The goal here is to make your bank look more human. To do this, you need to bring out your human side. This means you need to put a face to the brand. You can do this by introducing the members of the banking team.
You can also take the customers behind the scenes. Let them look at the people that serve the customers when they come to the bank. You can also show them the security team that handles the issues at the bank. It would be great to ask the staff why they love working at your bank and see what they say. This can be a great conversation starter.
Be the Teacher
Once the audience knows about the team, it is now time to start teaching them various financial aspects. You can do this by allowing the audience to ask questions regarding their financial lives. They can tell you their deepest fears and what they think about your bank. You can use your experience to answer the questions.
Another way to do this would be to have one staff to talk about a common financial problem. This way, you boost the levels of engagement.
Connect, and Engage
Once you have made the initial impression, you need to build a community. Once you have a community, you need to connect with each one of them. The aim of building the community is to make sure you let them into the secret that is your bank services. You want to tell them why you are the best and introduce new products to the audience.
One of the ways to attract more followers to your account is to have more of them. On social media, the rule is always “the more you have, the more you get.” You can get more followers through buying a package from Spire. After you know your needs, you ought to determine how many followers to add to the ones you already have.
Bonus Tip: Have a Link Back to Your Banking Page
With the right content, many people will wish to know what you offer and sign up for the services. Make sure you have a link that redirects the users to your landing page that showcases the products and services you offer.