Promoting Your Art on Instagram the Right Way

Most artists utilize Instagram mainly to promote their artwork. However, you might not want to come across as some kind of businessman who only intends to sell his or her products. Thus, it is necessary that you follow a few tips to successfully pull off your goals.

Showing Your Investment

Some successful people on Instagram say that it is much more important that you promote a brand that people will enjoy. By doing so, artwork promotion will become more natural and is more effective. An example of doing so is showing the process of creating an artwork. By showing updates on your projects, you will receive more positive responses from the users as they can see the effort you put into it. Overall, this will build up suspense as you slowly approach the final product.

Collaboration With Fellow Artists

Promoting your brand on Instagram not only nets you more sales but also leads to collaborations with other users. You should try finding like-minded artists or companies that you think you can work with and follow them. Proactively like their images, comment, and even if they may not follow you, you at least took the initiative that could lead to something.

Increasing Your Follower Base

The best way to take advantage of Instagram is by using it to show your artwork to others. And how will you do that? By increasing your follower count. You would have to work hard to do it, or you can just utilize bots. If you ever intend to use bots, avoid Instazood as The Small Business Blog reported that it is a poor choice.

Engaging With the Community

Just like other types of social media, in order to use Instagram for art promotion, you have to engage with your followers. Thus, it is best that you think about what the audience wants to have. You should often ask for feedback instead of forcing content upon others. Take advantage of the two-way communication to learn about trends, which you can leverage to improve the results of your work.

Follow other artists that you think can be a source of inspiration for you. After all, Instagram is a great place to find people who can influence you. You never know that the connections you make with others will lead to the success of your goals.


If you intend to promote your artwork on Instagram, you should follow a few tips. These include showing your investment, collaborating with fellow artists, increasing your follower base, and engaging with the community. Remember, it takes time to get it right, so don’t become frustrated when things do not go your way.